Startup Info: In conversation with the Director of LMB Productions

We talked to Anurag Ramgopal, the creative director and founder at Let’s Make Better (LMB) Productions about storytelling and the following is what he had to say about it:-

A Step by Step Guide to Great Corporate Scriptwriting!

So you are in charge of creating a video for your company’s communications. Making a good corporate video is a unique challenge. The video must reflect the ideals, culture and ethos of your workspace, but at the same time, it must also be effective. Every aspect of it needs to be planned thoroughly, but the

What Does it Take to be a Great B2B Partner!

Great films? Good customer service? Expertise? Value for money? Good ROI? What does it take to be a 5-star business partner? All of the above of course, but the actual secret is far simpler, it’s empathy. If you take the time and make the effort to understand your client’s needs, restrictions and content objectives, almost

Bringing out the Badass Kia Seltos with Be YouNick

Five Stories in One Sketch  When Being Indian first approached us for the production of a sketch to promote the Kia Seltos, we were hooked. The challenge was clear: Mix 5 individual sequences, an internet sensation, add information about the car, and humour to create maximum impact. Considering, the video currently has over 3,100,000

Basking in Moonshine: Making India’s First Meadery Look Super Fine

Moonshine Meadery was a new entrant in the competitive market of alcoholic beverages. They had a unique product that no one else in the country had – Mead. It had given them a cult following as a brand. But now, the company wanted to engage a wider audience and let them know that they had

Getting Rolling Stone to Chase Roaches: Creating a Chart-Topping Music Video

 At LMB, you will probably hear the sound of groovy tunes before you enter the studio. So it comes as no surprise that our ear (and eye) for music has taken us to some amazing places. The music video ‘Roaches’ we created for the band by ‘Run Pussy Run’ was crowned the Best Indian

Opening Strong with HCL Technologies

Creating Sales Pitches that Make an Impact HCL is a multibillion-dollar technology enterprise with a global presence. Their custom engineering and technology solutions are used by some of the biggest brands in the world, and presenting their tools, technologies and processes is an essential part of their business journey. A common hurdle when presenting technologies

Driving change for Carwale: From Print to Video Domination

 Indian automobile journalism on YouTube was matured and thriving by 2017. The popularity of channels such as PowerDrift and Autocar meant that audiences were quickly deserting the traditional written reviews in magazines for seeing their dream cars in action on screen. It was with this backdrop that Carwale approached us to help reboot their

Changing the Narrative can Change your Business

Just ask Steve Jobs. What value can storytelling possibly hold in the arena of business and numbers? Well, the short answer is that it can help you literally control your narrative. Steve Jobs is famously, not just a tech Mogul, his vision for Apple and his focus on marketing his product has earned him a

Awesome Hacks to Build a Video Nook at Home

Since work from home is the new normal, this may be the best time to talk about how to make yourself look super professional on video. We, at LMB Productions, have been making senior leadership look good camera for almost a decade now and realized that this sacred knowledge might be helpful for everyone it